1. 10 Foods from the 99¢ Only Store That Are Way Ahead of the Curve on That Whole “Retro Package Design” Thing


    This Wonder Long Grain Rice looks like it’s from…the 1960s.
    Proof of Its Modernity: Box made of 100% Recycled Paperboard.
    Where You’d Expect to See It: In a compilation of vintage commercials of long-gone products on YouTube.
    Buy It Because: 28 ounces of rice for 99¢?! At that price you can afford to cook the entire box at once. And use a small pot; trust me on this one.
    • American Rice, Inc. makes Wonder Rice as well as a host of other brands of rice, and brother, I’m telling you: every single package looks like it was designed fifty years ago! They’re getting all my rice business from now on. And yours, too.

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    Posted by on June 1, 2011, 9:00 AM.

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