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10 More Foods I Bought at the 99¢ Only Store With Delightfully Anachronistic Package Design That I Need You To Be Aware Of
This Mrs. Redd’s Apple Pie looks like it’s from…the late 1970s.
Proof of Its Modernity: Nothing, really. Due to the relatively short shelf-life of baked goods, the expiration date features a month, day – and hour (!) but no year, of course.
Where You’d Expect to See It: At after-school practice on a folding table of donated snacks from Bell Market as part of their sponsorship of the Marinwood Little League team in San Rafael, California in 1979.
Buy It Because:You don’t have to be Bobby Hill to enjoy a delicious fruit pie.
• There’s a lot of wonderfully disparate elements going on with that wrapper: a crudely stippled illustration of apples, clip-art of identical flowering vines in all four corners, and of course, Mrs. Redd herself – looking an awful lot like Madeline Kahn, and to a lesser extent character actress Doris Singleton. Doris who? Regardless, it all adds up to a wonderful package that looks like it was designed during the glory days of disco. Without having any sort of disco look to it, that is. Just the same time period, roughly. …Doris who?
Ted Parsnips
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